Hattatsu Group

Marketing · Brand Packaging

Brand packaging for a manufacturing company

A cohesive company image — from positioning strategy to corporate identity and materials that drive sales.

What's Included

What brand packaging includes

The full package from strategy to execution — or individual elements for a specific task.

Positioning Strategy

We define the messaging, differentiation from competitors, and the brand platform.

Corporate Identity

Logo, color palette, typography, and brand book.

Website

A corporate website that reflects the company's expertise and values.

Corporate Materials

Presentations, commercial proposals, and printed materials.

Content Strategy

A publication plan, topics, and formats for a systematic B2B presence.

SMM

Managing social media and industry platforms to grow brand awareness.

Why It Matters

A brand is a competitive advantage in B2B

In industrial sales, buyers choose not just the product but the company. A strong brand shortens the deal cycle, increases decision-makers' trust, and lets you hold your margins without a price war.

Recognition in tenders and referrals

Trust in your expertise before the first meeting

A unified image across all channels and materials

Process

How We Work

01
Research

Analysis of the market, competitors, audience, and the company's current image.

02
Strategy

Positioning, brand platform, and key messages for each decision-making role.

03
Design

Corporate identity, brand book, visual assets, and templates.

04
Implementation

Website, materials, and support during the brand launch.

The Result

What a strong brand delivers

3×

growth in inbound inquiries after repackaging

90+

days — the full cycle from strategy to launch

100%

a unique brand built for your market

The Result

What a strong brand delivers

3×

growth in inbound inquiries after repackaging

90+

days — the full cycle from strategy to launch

100%

a unique brand built for your market

TESTIMONIALS

“AXA Glass has been on the market since 1996. In refreshing the brand, the Hattatsu Group team faced a formidable challenge: preserve continuity while elevating the visual language to the premium segment. The concept and slogan they developed refined our style with jeweler's precision — our brand now fully matches and visually confirms our status as the leader in interior glazing in Moscow.”

YES
Dmitry Panin

Founder and Head of AXAGLASS

Let's build your company's brand

Tell us about your task — we'll propose a strategy and a brand packaging plan.

Contact Details

Get in touch with our representative directly

Choose the way that suits you — and let's discuss growing your business directly.

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