Hattatsu Group

Marketing

Marketing for Manufacturing Companies

Brand packaging and event management that strengthen the company's market position and bring in the right clients.

Tasks We Solve
When marketing becomes critical
01

The company is invisible in the market

The product is strong, but customers don't know the company — no recognition, no trust, no inbound flow.

02

The product is hard to explain

A complex, high-tech product needs to be packaged clearly — for different roles: director, engineer, procurement.

03

Events produce no results

Events happen and are forgotten: no structure, a weak program, networking that doesn't work.

04

Marketing isn't wired into sales

No system: advertising and PR aren't connected to the CRM, deals, inbound requests, or the funnel.

Services

Three Marketing Directions

Each direction is a standalone service or part of a comprehensive project.
Brand

Brand Packaging

A cohesive company image — from positioning strategy to corporate identity and corporate materials.
Events

Event Management

Turnkey corporate and industry events — from concept to on-site support.
Web

Website Development

Websites, corporate portals, dashboards, and digital products for B2B companies — from design to support.
Approach

B2B marketing isn't about advertising — it's about trust

In industrial B2B sales, decisions are made collectively and the deal cycle runs for months. Marketing here works on expertise, recognition, and long-term trust.
A long cycle
deals take months
A complex product
that must be explained simply
A narrow audience
pinpoint reach to decision-makers
Process

How We Work

01
Audit and Analysis

We study the market, competitors, audience, and the company's current image.

02
Strategy

We shape the positioning, key messages, and action plan.

03
Creation

We develop the materials, content, website, or event program.

04
Launch and Support

We launch, evaluate the results, and adjust on the fly.

TESTIMONIALS

“AXA Glass has been on the market since 1996. In refreshing the brand, the Hattatsu Group team faced a formidable challenge: preserve continuity while elevating the visual language to the premium segment. The concept and slogan they developed refined our style with jeweler's precision — our brand now fully matches and visually confirms our status as the leader in interior glazing in Moscow.”

YES
Dmitry Panin

Founder and Head of AXAGLASS

“The Hattatsu Group team organized our 10th anniversary celebration to the highest standard. They flawlessly combined two key parts: a rich business program for partners and a vibrant entertainment section for more than 200 guests. Perfect coordination, attention to detail, and deep involvement made the event large-scale, high-energy, and free of a single hitch. Thank you for your professionalism and systematic approach to creating landmark corporate events!”

YES
Denis Yakupoglu

Co-founder of Pelican Autoglass

Let's discuss your marketing task

Tell us about your company — we'll propose a solution and a working format.
Contact Details

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